Strands Web Development, Nidau |

Does your Webdesign or Marketing company provide you with the following?

A range of online services to help you get the most from your investment
Regular feedback and statistics about your online efforts
Regular updates about changes to the tools you use online
Solid advice and education where you need it
Clear explanations of search engine optimisation, affiliate marketing, advertising and all the varied flavours of social media that are hyped today.

If the answer is no to any of these questions then you urgently need to speak to a company who understands that...

a Website is nothing more than a marketing tool
this Website is just one aspect of your business's online presence
Regular measurement of your activities will show you what is working online and what you need to change
Online marketing is an ongoing strategy - not a one-time project - and should evolve with the Internet and with your business

Of course Strands can help you but the best advice is to shop around and decide for yourself. Feel free to make a start and contact us via the contact form or via the about page.

"Oh! what a tangled web we weave" — Sir Walter Scott

It is indeed a tangled World Wide Web for your business. The statistics in the image above are true^* and show just what a huge and immediate market the Internet can provide!
But where do you start?
If you've already started but you aren't seeing results, what can you do next?
With an increasing number of online tools available to your business which ones are right for yours? You probably are already familiar with at least some of the following

The problem is, if you dont know enough about the internet, websites or online marketing in general, it's difficult to know where to focus your attention; and as a business owner you know that without focus your efforts will be uncoordinated and lack effectiveness. It can even appear that online marketing is a closely-guarded secret known only to the few "gurus" who practice it.

^{* Statistics are taken from a report by Strands, compiled in February 2012.}

The good news is, it's never too late!

Once you are armed with a basic education, you can at least decide what you want, how to get it and then see if it works for your business.
And this whole process can be an enjoyable learning experience!

Your customers are online and searching for you!

Make it easy for them to find you. Here's how.

Define a highly effective online strategy
Develop your Web Site to make full use of its potential
Create your Social Media presence to get directly in front of your customers
Select the tools to use and learn how to best use them
Measure the results so you know exactly what is working for your business

Begin by making contact to see how we can help grow your business online.

Some examples

Kloster Menzingen

Kloster Menzingen is a convent in inner Switzerland with a long and proud tradition throughout the country.

By Strands:

Design and development of the Theme (Wordpress)
Consultation of content mangement strategies
HTML, PHP & CSS coding
Development of site in Wordpress
Training
Ongoing site maintenance

Private family site

A private family site to keep track of bookings for their holiday home in France.

By Strands:

Site Design
HTML, PHP & CSS coding
Site Development with Wordpress
Domain name transfer
Hosting
Training
Ongoing site maintenance

Little's School of English

Little's School of English is the one-stop solution center for all things English in Biel/Bienne - custom corporate and private courses, translations, editing and proof-reading.

By Strands:

Site Design
Consultation of content mangement strategies
HTML, PHP & CSS coding
Site Development
Domain name registration
Hosting
Training
SEO - Top three rankings for target keywords

Elevage Alleyriat

Elevage Alleyriat breed high-pedigree horses for show jumping and dressage tournaments in France, Canada and Germany. They also provde boarding for horses of all kinds and ages.

By Strands:

Site Design
Consultation of content mangement strategies
HTML, PHP & CSS coding
Site Development
Domain name registration
Hosting
Training
Ongoing site maintenance

Human Rights in Masoala

The non-profit organisation Human Rights in Masoala is dedicated to drawing attention to injustices committed against the local population in Masoala, Madagascar, in the name of nature conservation.

By Strands:

Design and development of Drupal Theme
Consultation of content mangement strategies
HTML, PHP & CSS coding
Development of site in Drupal
domain name registration
hosting
Training
Ongoing site maintenance

BrainStore AG

BrainStore is the world's premier innovation factory where ideas are produced in an industrial process.

By Strands:

Administration of internal IT infrastructure
Windows 2008 Server Migration
Windows 7 Client Migration
Exchange, File, Print server maintenance
Backups

Blogstar

The official skippers blog for the Ostar race, the world's oldest single-handed trans-Atlantic race.
Each skipper had a blog on the site which was usually updated from each boat via satellite phone and was fully multi-media capable.

By Strands:

Development of custom module to calculate and display positional updates in real time based on satellite data
Site maintenance and monitoring for the duration of the race
Provided consulting and advice for
- Drupal
- PHP
- Google Maps API

Vereinigung Burgerliches Bern

The Vereinigung Burgerliches Bern (VBB) association aims to promote the the prosperity of the citizens of the city of Bern and form a bridge between members of the civic community and its agencies.

By Strands:

Redevelopment of the site in a content management system for ease of updates
- Consultation of content mangement strategies
  - HTML, PHP & CSS coding
  - Development of site in Drupal
  - Custom module development for mangement and display of members
  - Content Management Documentation
Content Management Training